I believe good design is about more than just picking pretty fonts and colours. Good design is about creating products that serve their purpose with the minimum amount of friction. That means the right tools, for the right job and not just making things pretty for the sake of it.
I currently live in Amsterdam with my wife Steph and our son Jack. When I'm not building awesome websites, we like to travel as much as possible, getting off the tourist track and experiencing the world in new and unique ways.
Working as part of the front-end development team, we spend our days optimising the user experience at Booking.com - the world's leading online hotel reservations agency. Using a/b and multivariate testing to increase conversion rates and customer engagement. In my role as Team Leader I also act as the Scrum Master for our Agile Team and ensure our team runs smoothly.
As part of a small team of developers, I was responsible for the front-end of our popular online printer ink and toner website. From creating new features, improving the site through multivariate testing to creating designs for print. I was also responsible for about 90% of the front-end HTML and CSS, using the Rails ERB templating language and SASS. I was also responsible for designing and coding email marketing campaigns.
As the most senior front-end developer in the company, I was responsible for overseeing an international team of up to 15 people at any one time, working on a variety of projects relating to our online presence. This involved tasks such as developing pages to promote new products, optimising the order processes and search engine optimisation.
As a web designer I was responsible for designing and building standards compliant and search engine friendly websites for external clients. Sites varied from small brochure sites to advanced e-commerce sites.
Back in the early days of my career I started out working for a small local design studio at the tender age of 17. My work involved liaising with clients and building simple brochure websites for local businesses. This is where I really learnt the core skills of my trade - HTML, CSS and many other internet technologies.
From the day I first got onto the Internet to the present day, I've always enjoyed building websites for fun and profit. Since 1996 I've built dozens of sites for all sorts of clients, small sites and big sites, simple and complex.
I like to talk about nerdy web designy stuff - so if you're interested in working with me, have a question or need some advice - please don't hesitate to drop me a message. Contact by email first is generally easiest as it gives me some time to think. I usually get back to people pretty quickly, but please allow up to 72 hours before chasing me.